The release date is approaching and some important features are still missing. It might be that we are losing a customer because of that. There are basically two paths to take. First one is to start cut corners, do some hacking, maybe not test that thoroughly etc. In other words we take technical debt to try to reach our goal. For the short term point of view, this sounds attractive.
The second choice is not to take technical dept and leave some functionality out from the release and negotiate with the customer(s). For the long term this is usually the better choice. If the product is something for which the life time is long, even decades, we are doing less work, because we don't need to pay back technical debt and intresses. This is might be because we are not catching one particular customer, put there is plenty of fish in the sea and competitive benefits comes in t
he long run.
The second choice is not to take technical dept and leave some functionality out from the release and negotiate with the customer(s). For the long term this is usually the better choice. If the product is something for which the life time is long, even decades, we are doing less work, because we don't need to pay back technical debt and intresses. This is might be because we are not catching one particular customer, put there is plenty of fish in the sea and competitive benefits comes in t
he long run.
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